After asking me cursory questions about the night (“Have you heard of the performance?”), I sat down and was soon within the Gambino experience. Immediately, I was greeted by a pleasant Brit working the event. He was smiling as he watched, so I assumed it was good. When I walked in, the room already had one brother, seated and strapped into some black and shiny VR goggles. The future, it turns out, comprises late-90s video game graphics and tribal creatures. Inside the record store, general admission fans lined up in front of a vinyl display that included Neil Young, Bob Dylan, and the general pantheon of classic rock musicians that make white men in uncombed beards smile and silently mutter, “Mmm, that’s good shit.” (The attending fans were mostly college age, however.) While the past was put on sale, the futuristic VR experience was held in the windowed room on Rough Trade’s second floor. “Awaken, My Love!”‘s vinyl edition finally drops today, and last night, Rough Trade NYC hosted brief previews for press and the general public. It’s a cardboard pair of virtual reality glasses that work in conjunction with the PHAROS app you get a vinyl disc, too. It turns out we didn’t need to stretch our imaginations because a “virtual reality vinyl” is a bit of a misnomer.
Do you get abducted into the vinyl grooves and take part in some horny Jumanji? Does a life-sized hologram of Black Justin Bieber spring up from the vinyl player as a bonus? “It’s a vinyl that you play with virtual reality,” he said. The normally articulate Childish Gambino fell into vague descriptors when he tried to explain what exactly $59.99 would get you. Hence the virtual reality vinyl. On November 30, the Childish Gambino website revealed “Awaken, My Love!” would be available in that format, whatever it meant. The concept was about as wild as an invisible car, except it actually cost money. He’s been on a creative streak that encompasses multiple mediums, and sometimes, the ideas bled into each other. His long-awaited sitcom Atlantawas an exalted take on the surrealism of blackness, he introduced “Bad and Boujee” to the Golden Globe bourgeoisie, “Awaken, My Love!”was a P-funk romp too charismatic to be written off as a derivative, and “Redbone” is still on the Hot 100. Awaken, My Love! is the most vital artistic statement to date.While America broke, Donald Glover thrived.
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A second series of 'Atlanta' has already been commissioned, whilst Glover has recently been cast in the forthcoming Spider Man movie and has also been confirmed to play the iconic role of Lando Calrissian in the next Star Wars film (a Han Solo spin-off). The show was launched alongside the third Childish Gambino, Awaken, My Love!, this summer at 'Pharos', a series of secretive, audio-visual live performances which took place in a custom-designed dome in the middle of the desert in Joshua Tree.
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Around this time - and between roles in HBO's 'Girls' and movies like 'The Martian' - Glover also announced that he was working on his own TV show: a comedy-drama which he would star in, write and direct, 'Atlanta' premiered on FX this autumn to significant critical acclaim (it's already been described as "Twin Peaks with rappers"). Follow-up 'because the internet' went top 10 on the Billboard chart, was nominated for 2 Grammy Awards and further assimilated Gambino's multiple disciplines (it was accompanied, for instance, by two films and a standalone 72-page screenplay). It was 2011's debut album Camp - his first since signing to Glassnote Records - which marked a breakthrough for Childish Gambino, whose music explores everything from identity, race, and technology to hip-hop culture, class, and family. A succession of mini-albums and mixtapes surrounded all of this, parallel to acting roles ranging from The Muppets to NBC's cult hit comedy 'Community'. Originally hailing from Stone Mountain, Georgia - his Mum was a daycare provider and his Dad a postal worker, where TV was banned in the house - Glover first entered the spotlight as a member of sketch-troupe Derrick Comedy, via a stint working on The Daily Show and the invitation to join the '30 Rock' writing staff by Tina Fey before he'd even graduated from NYU. Childish Gambino is (and isn't) Donald Glover, a recording artist, writer, actor, director, producer and comic who was gifted his alias by an online Wu Tang-Clan name-generator.
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